LAUNCH Helps the Children of Southern Africa LAUNCH (Lesotho/Alexandra Uplift for Needy Children) is committed to helping needy children of both the Kingdom of Lesotho and Alexandra Township, South Africa, grow into healthy, educated, principled and self-reliant adults. We strive to make a positive difference by providing scholarships, personal guidance and other assistance like food, shelter, clothing and medicine. Our model is based on establishing profound one-to-one relationships and availing children with a trusted counselor with whom they can freely discuss their education, social issues and personal direction. We require our children to strive for academic excellence and to be responsible citizens of the world around them.